HP launches major offensive in Windows 8

The ElitePad a tablet exclusively for the professional market.

The American group presented on Wednesday a flurry of new products.

The coincidence that HP wanted unveils new PCs and printers Gartner spent the day domination of the world market Lenovo computers.
This coincidence illustrates perfectly the need HP has now reposition themselves after "missed a lot of turns," as a framework confess group. This time, the manufacturer seems to have fallen into the opposite extreme. To be sure not to miss tomorrow's market, HP has chosen to be everywhere.

He wants to seize the opportunities offered by Windows 8, the new operating system from Microsoft will be officially launched on 26 October. HP unveiled the latest addition will be available between October 26 and November for the launch later.

The map of the hybrid

HP introduced the 11 October a flood of new PCs, and tablet. The latter, ElitePad is exclusively for the professional market, a way for HP to not venture into the consumer market dominated by Apple. With ElitePad, Windows 8, the U.S. hopes to attract managers of large companies seeking primarily to protect their data and remain in the Microsoft universe. As long as they are willing to pay 799 euros (excluding taxes).

The group also decided to play the card of the hybrid, a new category of products that are tablets with a detachable keyboard. Supposed to "offer the best of both worlds," PC convertible has especially the advantage of 14 hours of autonomy. It is a product that HP hopes to attract the general public.

HP does not neglect the conventional portable nor ultrabooks to look more carefully, not forgetting the desktop "all in one" (the CPU is housed in the monitor), with or without touchscreen TV tuner!

Narrow ranges

Aware however that this multiplication of categories may lose consumers, HP has decided to put a little order in its ranges, "refining its strategy sub-brand" Compact for entry-level Pavilion for "daily unadorned" Envy, for more advanced users and spectrum for high-end products with the most sought after design. This hierarchy should gradually apply to printers group as a result of the merger between the PC and printing divisions.

In this profusion of new, still remains a large gap. HP has not smartphone. "Meg Whitman (CEO of HP, Ed) has announced a smartphone could launch between three to five years," said Pascale Dumas, vice president of HP France.